Are you relieved that you grew up in the 80s or 90s?

Are you relieved that you grew up in the 80s or 90s?

October 05, 2017 0 Comments

If you did, you probably have a deep-set, ingrained and strong fear of wearing skinny jeans or trousers.

You look around at current fashions and think “thank God I’m not 16” and have to wear jeans so tight that passers-by can count the change in your pocket.

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We Don't Need to Win At All Costs

We Don't Need to Win At All Costs

October 27, 2016 0 Comments

We explore the extraordinary sportsmanship shown by Alistair Brownlee to his brother, Jonny, and compare it to the Selfish Gene written about by Richard Dawkins. 

We don't have to win at all costs. 

Operating with class should come before everything else.

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UK Denim Industry

UK Denim Industry

October 05, 2016 0 Comments

Jeans are once again being made in the birthplace of denim in France. We take a look at other trends in the manufacture of jeans, particularly the welcome return of jeans manufacture to the UK. After all, that's where Athlete Denim are made!

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Junior Rugby: Weight Grading vs Age Grading

Junior Rugby: Weight Grading vs Age Grading

September 21, 2016 0 Comments

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Is Sitting Really the new Smoking?

Is Sitting Really the new Smoking?

September 09, 2016 0 Comments

Sitting comfortably? You probably won’t be after you read this.

The recent acquisition of a 'standing desk' for the workplace has made us think about the 'Sitting is the new smoking' saying, which we have heard a lot of recently. 

We take a brief tour of empirical research, historical proponents and give our first impressions.

As ever, omniscience is an illusion.  

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Marginal Gains

Marginal Gains

September 06, 2016 0 Comments

An oddly-timed and unexpected run of Personal Bests (PB's) at CrossFit got me thinking about Marginal Gains, and where and how I had found them unconsciously. By deconstructing this I have now put a plan in place to be more tactical with it in all aspects of life; to make it easier for me to improve at home with the family, in business, and at CrossFit.

First let's take a look at the astonishing background to Marginal Gains and the phenomenal success of British Cycling.

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Scottish Throwdown

Scottish Throwdown

September 02, 2016 0 Comments

With just 2 weeks of trading under our belt, we decided to help sponsor the Scottish Throwdown, which is a CrossFit competition held at the SFN Expo (Sport, Fitness & Nutrition Exhibition). We laid on Athlete Denim caps for all 14 of the winners, as well as our Athletic Fit Jeans for the Men's RX Winners (teams of 2).

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Launch Day

Launch Day

August 12, 2016 0 Comments

16 hours. That is how long it has been since we officially launched www.AthleteDenim.com, and it has been a bit of whirlwind since then.

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Athlete Denim Fit Comparison With Levi's 508

Athlete Denim Fit Comparison With Levi's 508

July 01, 2016 0 Comments

Lovely jeans, but the same old problem of fit.

So we decided to measure them up so that they could be compared to Athlete Denim to give you an idea of where the extra room is applied. The results speak for themselves.

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Creating Athlete denim

Creating Athlete denim

April 12, 2016 0 Comments

We decided to take matters in to our own hands and make some awesome clothing specifically for the muscular lower half, starting with superior denim designed to accommodate these athletic body shapes.

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Fitting Guide

Measure around your waist where your waistband sits, on the hipbones. 

TIP:- if you don't have a tailors tape to hand, use a piece of string and then hold it against your tape measure to get an accurate measurement.

The jeans are designed to accommodate a large seat and thighs. Get the waist size right and the rest will follow. 

Athlete Denim Waist 32 34 36
Your Waist 31-34 34-36 36-39

Regular length 31 inseam / Long length 33 inseam

All sizes in inches.

Our athletic fit denim are designed to be best fitting and most comfortable possible jeans for muscular legs. The stretch fabric construction means that after a few hours of wearing the jeans will mould to your body shape. The days of 'sizing-up' are over: We therefore recommend that if you are caught between two sizes, err on the smaller size, as the jeans will stretch as you wear them where you need them to.

Free, Bespoke Fitting Advice

If you are unsure what sizes to order, just drop us an email to info@athletedenim.com with the measurements above. To allow the most accurate advice possible, attach a picture of yourself from the waist down. We aim to respond the day we receive your message.